The numbers below aren't predictions. They're behavior.
The “$297-a-month website for contractors” ads are all the same six-feature bundle, sold to everyone in your trade — betting two of those features happen to be what's actually wrong. They can't afford to look first; diagnosing you would break their margin.
I run the checkup before I sell you anything. Sometimes the expensive thing you were about to buy is the wrong fix — and I'll tell you that. You get the right answer, in a market that only sells one answer.
A septic outfit comes in sure they need more leads. Here's the kind of thing a checkup actually turns up.
“I need more leads — my website's probably the problem.”
Leads were fine. Every tank he pumps is due again in 3–5 years — but nobody reminds those customers, so they drift to whoever's top of Google next time. He was buying new customers while his best repeat work walked out the back.
A service-reminder system tied to the pumping cycle and a right-sized CRM. The funnel would have sold him missed-call text-back — he never had a front-door problem. That's the difference between selling a box and finding the leak.
Illustrative — built from the kind of pattern the checkup surfaces, not a specific client. Your real numbers come from your own checkup. A documented client result will replace this once the first engagement wraps.
Each row pairs where a business gets stuck with the fix that moves it. Most owners place themselves a stage too high — and the expensive leak is usually further back than the front they're staring at. The checkup tells you which row is really yours.
Website, professional email, Google Business Profile. The foundation customers expect before they'll pick up the phone.
Automated review collection, ongoing GBP management, local search positioning. The phone starts ringing without you doing anything.
AI phone answering, automated follow-up, lead tracking. Growth stops depending on whether you remembered to call back.
CRM implementation, job management, documented processes, crew dispatch, customer comms. The back office stops living in your head.
Second location, new service line, additional crews — without chaos. Reporting, role definition, operational playbooks.
From the first look to full operation, every step is handled for you. No technical knowledge required, no homework, no portal.
Free outside-in diagnostic of your current online presence — exactly what a customer sees when they search for you.
We review the findings together and agree on a clear roadmap focused only on what your business actually needs.
I handle everything: website, professional email, Google Business Profile, contact systems — wired together and tested.
I stay on as the maintainer of your digital foundation — updates, tweaks, direct support when you need it.
The free checkup finds what's actually leaking. If the fix is the foundation below, a single new job that comes through it covers your first year. If it's deeper operational work, that's scoped on its own. Either way you pay for the fix you need — not a bundle. Month-to-month, always.
For when customers Google you and bounce.
For when a competitor with more reviews keeps winning.
For turning every finished job into the next one.
The bigger fix — for leaks no website can patch.
In exchange: an honest written review at 60 days. No long-term contract. No obligation past your monthly plan.
I've spent my career answering three questions for companies: where are you losing money? How can you make more? How can we make the whole thing run smoother? Now I do that for owner-run Maine shops doing $500K–$5M — the ones that had a good year and now run everything off a phone and a memory — not as a marketing agency, but as the person who quietly builds the operational backbone of your business while you're out on the job.
Your website, Google Business Profile, and professional email will be live and looking right within 10 business days. If they're not, your first month is free. And if you're ever not happy with how your business looks online, I keep working until you are.
Most of those are one platform reselling the same six-feature bundle to everyone in your trade — on a plan you rent forever, whether those features fix your actual problem or not. I find your specific leak first, then fix that. Sometimes it's a website; sometimes the website's fine and the real cost is operational. And you own your domain, content, and Google listing — not me.
Those are free because you drive the project — intake forms, copy, templates, eight to fifteen hours of your time. I'm what you pay for when you'd rather hand the problem off in a text message and stop thinking about it.
$1,500 setup + $99–$299/mo on the productized tiers. Custom operational work is scoped per engagement, typically $5k–$15k. Month-to-month, no long-term contracts.
Domain, content, GBP, email accounts — yours. The site is built on my infrastructure (that's what the monthly fee maintains). If you want to leave I hand off the domain, GBP, and email, and help you migrate.
Send me your business name. I'll show you exactly what a customer sees when they search for you today — and what it's costing you per month not to fix it.