Midcoast Operations
Midcoast Maine · a one-person practice

Your most expensive problem
isn't the one you'd guess.

I run the checkup, find the specific leak — often not the one you'd expect — then fix that one thing and run it for you. Start with a five-minute checkup; I handle the rest.

Median Loss Observed
−$0/mo
Across 12 Maine trades diagnostics in the last 30 days. The bleed your competitors aren't measuring.
The first move
Get your free Business Score.
Five minutes. No call required. You'll see exactly where you stand and what to fix first.
Start the assessment
02 · What we know about your customers

They're not patient. They're not loyal. They have your competitor's number.

The numbers below aren't predictions. They're behavior.

75%
won't use a company without a dedicated website
Verisign / GoDaddy SMB study
62%
hire the first person to answer the phone
Service-trades surveys, 2023
80%
prefer text over a phone call to schedule
Pew Research, mobile habits
85%
call a competitor if they reach your voicemail
BrightLocal local consumer study
Why this is different

Everyone else sells one box and hopes it's your problem.

The “$297-a-month website for contractors” ads are all the same six-feature bundle, sold to everyone in your trade — betting two of those features happen to be what's actually wrong. They can't afford to look first; diagnosing you would break their margin.

I run the checkup before I sell you anything. Sometimes the expensive thing you were about to buy is the wrong fix — and I'll tell you that. You get the right answer, in a market that only sells one answer.

What the checkup finds · a representative example

The leak is usually out the back, not the front.

A septic outfit comes in sure they need more leads. Here's the kind of thing a checkup actually turns up.

What he thought

“I need more leads — my website's probably the problem.”

What was actually true

Leads were fine. Every tank he pumps is due again in 3–5 years — but nobody reminds those customers, so they drift to whoever's top of Google next time. He was buying new customers while his best repeat work walked out the back.

The leak, in dollars
~$4,000/mo
The math: ~100 repeat pump-outs a year drifting to whoever they Google, at ~$400 each — and each one's gone for good, not just this cycle.
The fix — not a new website

A service-reminder system tied to the pumping cycle and a right-sized CRM. The funnel would have sold him missed-call text-back — he never had a front-door problem. That's the difference between selling a box and finding the leak.

Illustrative — built from the kind of pattern the checkup surfaces, not a specific client. Your real numbers come from your own checkup. A documented client result will replace this once the first engagement wraps.

03 · Where you are → what we do

Five stages. The one you're on usually isn't the one you'd guess.

Each row pairs where a business gets stuck with the fix that moves it. Most owners place themselves a stage too high — and the expensive leak is usually further back than the front they're staring at. The checkup tells you which row is really yours.

STAGE
01
Invisible
No website. Profile is bare. Phone goes to a voicemail nobody listens to.
10–15 lost leads/mo
01Look Real

Website, professional email, Google Business Profile. The foundation customers expect before they'll pick up the phone.

Productized · $99–$299/mo
STAGE
02
Findable
Customers find you, then click your competitor with 47 reviews instead.
5–8 lost leads/mo
02Get Found

Automated review collection, ongoing GBP management, local search positioning. The phone starts ringing without you doing anything.

Included in Growth tier
STAGE
03
Credible
Phone rings. Some calls go to voicemail when you're on a job.
2–3 missed callbacks/wk
03Never Miss a Lead

AI phone answering, automated follow-up, lead tracking. Growth stops depending on whether you remembered to call back.

Add-on engagement
STAGE
04
Operationalized
Spreadsheets. Sticky notes. Texts to yourself. Estimates fall through cracks.
Bottleneck = the owner
04Operationalize

CRM implementation, job management, documented processes, crew dispatch, customer comms. The back office stops living in your head.

Custom · typically $5k–$15k
STAGE
05
Scalable
The business is worth something beyond your personal labor.
Compounding
05Scale Without Breaking

Second location, new service line, additional crews — without chaos. Reporting, role definition, operational playbooks.

Custom · retainer optional
Most owners land on Stage 1 or 2 on their first checkup — the front is the fast part (Stage 1 → 3 in about ten business days). The leak that actually costs you is usually further back.
See your stage →
04 · Process

A clear plan for a solid foundation.

From the first look to full operation, every step is handled for you. No technical knowledge required, no homework, no portal.

1
Same day

The Snapshot

Free outside-in diagnostic of your current online presence — exactly what a customer sees when they search for you.

2
2–3 days

The Blueprint

We review the findings together and agree on a clear roadmap focused only on what your business actually needs.

3
1–2 weeks

The Buildout

I handle everything: website, professional email, Google Business Profile, contact systems — wired together and tested.

4
Monthly

Ongoing Support

I stay on as the maintainer of your digital foundation — updates, tweaks, direct support when you need it.

05 · Pricing

One new job covers your first year.

The free checkup finds what's actually leaking. If the fix is the foundation below, a single new job that comes through it covers your first year. If it's deeper operational work, that's scoped on its own. Either way you pay for the fix you need — not a bundle. Month-to-month, always.

Stages 1–2

The Foundation

For when customers Google you and bounce.

$1,500 setup
+ $99/mo
  • Custom 1-page website
  • Google Workspace email
  • GBP setup + optimization
  • Security & uptime monitoring
Most popular
Stages 1–3

The Presence Keeper

For when a competitor with more reviews keeps winning.

$1,500 setup
+ $149/mo
  • Everything in Foundation
  • Monthly Presence Report
  • Quarterly content + photo refresh
  • Priority text-based updates
Stages 2–3

The Review Machine

For turning every finished job into the next one.

$1,500 setup
+ $299/mo
  • Everything in Presence Keeper
  • 5-Star Autopilot review collection
  • Monthly Priority Presence Call
  • Same-day update turnaround
Stages 4–5

The Ops Buildout

The bigger fix — for leaks no website can patch.

Scoped per engagement
  • Full operational diagnostic
  • Right-sized tools — no bundle, no rent
  • Systems selection (CRM, job mgmt, dispatch)
  • Process documentation + handoff
  • Optional advisory retainer
Not sure which you need? Start with the free checkup — it finds the leak, then we fix that specific thing.
5
FOUNDING MEMBERS · LIMITED

Setup fee waived for the next 5 signups.

In exchange: an honest written review at 60 days. No long-term contract. No obligation past your monthly plan.

Claim a spot →
06 · Who's behind this

One operator. No agency.

I've spent my career answering three questions for companies: where are you losing money? How can you make more? How can we make the whole thing run smoother? Now I do that for owner-run Maine shops doing $500K–$5M — the ones that had a good year and now run everything off a phone and a memory — not as a marketing agency, but as the person who quietly builds the operational backbone of your business while you're out on the job.

SERVING · ROCKLAND · CAMDEN · BELFAST · THOMASTON · DAMARISCOTTA · PORTLAND · BRUNSWICK · FREEPORT · BATH
THE FOUNDATION PROMISE

Live in 10 business days, or your first month is free.

Your website, Google Business Profile, and professional email will be live and looking right within 10 business days. If they're not, your first month is free. And if you're ever not happy with how your business looks online, I keep working until you are.

07 · Questions

Plain answers to the questions I get most.

How are you different from the $297/mo website companies?+

Most of those are one platform reselling the same six-feature bundle to everyone in your trade — on a plan you rent forever, whether those features fix your actual problem or not. I find your specific leak first, then fix that. Sometimes it's a website; sometimes the website's fine and the real cost is operational. And you own your domain, content, and Google listing — not me.

Why pay you when free website services exist?+

Those are free because you drive the project — intake forms, copy, templates, eight to fifteen hours of your time. I'm what you pay for when you'd rather hand the problem off in a text message and stop thinking about it.

What does it actually cost?+

$1,500 setup + $99–$299/mo on the productized tiers. Custom operational work is scoped per engagement, typically $5k–$15k. Month-to-month, no long-term contracts.

Will I own everything if we stop working together?+

Domain, content, GBP, email accounts — yours. The site is built on my infrastructure (that's what the monthly fee maintains). If you want to leave I hand off the domain, GBP, and email, and help you migrate.

YOUR MOVE

Five minutes. No call.
No excuses.

Send me your business name. I'll show you exactly what a customer sees when they search for you today — and what it's costing you per month not to fix it.

Get your free Business Score →Or call (207) 208-9680
NO CREDIT CARD · NO COMMITMENT · PDF IN YOUR INBOX