Midcoast Operations
Midcoast Maine · a one-person practice

The back office of a
bigger company, without hiring one.

Online presence, operations, and systems — done for you. You take a five-minute assessment. I handle the rest.

Median Loss Observed
−$0/mo
Across 12 Maine trades diagnostics in the last 30 days. The bleed your competitors aren't measuring.
The first move
Get your free Business Score.
Five minutes. No call required. You'll see exactly where you stand and what to fix first.
Start the assessment
02 · What we know about your customers

They're not patient. They're not loyal. They have your competitor's number.

The numbers below aren't predictions. They're behavior.

75%
won't use a company without a dedicated website
Verisign / GoDaddy SMB study
62%
hire the first person to answer the phone
Service-trades surveys, 2023
80%
prefer text over a phone call to schedule
Pew Research, mobile habits
85%
call a competitor if they reach your voicemail
BrightLocal local consumer study
03 · Where you are → what we do

Five stages. Five fixes. Same operator.

Each row pairs where a business gets stuck with the work that moves it forward. The assessment tells you which row is yours.

STAGE
01
Invisible
No website. Profile is bare. Phone goes to a voicemail nobody listens to.
10–15 lost leads/mo
01Look Real

Website, professional email, Google Business Profile. The foundation customers expect before they'll pick up the phone.

Productized · $99–$299/mo
STAGE
02
Findable
Customers find you, then click your competitor with 47 reviews instead.
5–8 lost leads/mo
02Get Found

Automated review collection, ongoing GBP management, local search positioning. The phone starts ringing without you doing anything.

Included in Growth tier
STAGE
03
Credible
Phone rings. Some calls go to voicemail when you're on a job.
2–3 missed callbacks/wk
03Never Miss a Lead

AI phone answering, automated follow-up, lead tracking. Growth stops depending on whether you remembered to call back.

Add-on engagement
STAGE
04
Operationalized
Spreadsheets. Sticky notes. Texts to yourself. Estimates fall through cracks.
Bottleneck = the owner
04Operationalize

CRM implementation, job management, documented processes, crew dispatch, customer comms. The back office stops living in your head.

Custom · typically $5k–$15k
STAGE
05
Scalable
The business is worth something beyond your personal labor.
Compounding
05Scale Without Breaking

Second location, new service line, additional crews — without chaos. Reporting, role definition, operational playbooks.

Custom · retainer optional
Most plumbers, electricians, and HVAC techs in Maine score Stage 1 or 2 on their first scan. The good news: Stage 1 → 3 takes about ten business days.
See your stage →
04 · Process

A clear plan for a solid foundation.

From the first look to full operation, every step is handled for you. No technical knowledge required, no homework, no portal.

1
Same day

The Snapshot

Free outside-in diagnostic of your current online presence — exactly what a customer sees when they search for you.

2
2–3 days

The Blueprint

We review the findings together and agree on a clear roadmap focused only on what your business actually needs.

3
1–2 weeks

The Buildout

I handle everything: website, professional email, Google Business Profile, contact systems — wired together and tested.

4
Monthly

Ongoing Support

I stay on as the maintainer of your digital foundation — updates, tweaks, direct support when you need it.

05 · Pricing

One new job covers your first year.

A single roofing call, plumbing job, or landscaping contract that comes through your foundation more than pays for a year on Foundation. Month-to-month after.

Stages 1–2

The Foundation

The foundation, built and left to run.

$1,500 setup
+ $99/mo
  • Custom 1-page website
  • Google Workspace email
  • GBP setup + optimization
  • Security & uptime monitoring
Most popular
Stages 1–3

The Presence Keeper

The foundation, actively watched.

$1,500 setup
+ $149/mo
  • Everything in Foundation
  • Monthly Presence Report
  • Quarterly content + photo refresh
  • Priority text-based updates
Stages 2–3

The Review Machine

The foundation, plus active growth.

$1,500 setup
+ $299/mo
  • Everything in Presence Keeper
  • 5-Star Autopilot review collection
  • Monthly Priority Presence Call
  • Same-day update turnaround
Stages 4–5

The Ops Buildout

For work beyond the foundation.

Scoped per engagement
  • Full operational diagnostic
  • Systems selection (CRM, job mgmt, dispatch)
  • Process documentation + handoff
  • Optional advisory retainer
Not sure which fits? Start with the free assessment — it tells you which tier matches the gaps.
5
FOUNDING MEMBERS · LIMITED

Setup fee waived for the next 5 signups.

In exchange: an honest written review at 60 days. No long-term contract. No obligation past your monthly plan.

Claim a spot →
06 · Who's behind this

One operator. No agency.

I've spent my career answering three questions for companies: where are you losing money? How can you make more? How can we make the whole thing run smoother? Now I do that for Maine small businesses — not as a marketing agency, but as the person who quietly builds the operational backbone of your business while you're out on the job.

SERVING · ROCKLAND · CAMDEN · BELFAST · THOMASTON · DAMARISCOTTA · PORTLAND · BRUNSWICK · FREEPORT · BATH
THE FOUNDATION PROMISE

Live in 10 business days, or your first month is free.

Your website, Google Business Profile, and professional email will be live and looking right within 10 business days. If they're not, your first month is free. And if you're ever not happy with how your business looks online, I keep working until you are.

07 · Questions

Plain answers to the questions I get most.

Why pay you when free website services exist?+

Those are free because you drive the project — intake forms, copy, templates, eight to fifteen hours of your time. I'm what you pay for when you'd rather hand the problem off in a text message and stop thinking about it.

What does it actually cost?+

$1,500 setup + $99–$299/mo on the productized tiers. Custom operational work is scoped per engagement, typically $5k–$15k. Month-to-month, no long-term contracts.

Will I own everything if we stop working together?+

Domain, content, GBP, email accounts — yours. The site is built on my infrastructure (that's what the monthly fee maintains). If you want to leave I hand off the domain, GBP, and email, and help you migrate.

YOUR MOVE

Five minutes. No call.
No excuses.

Send me your business name. I'll show you exactly what a customer sees when they search for you today — and what it's costing you per month not to fix it.

Get your free Business Score →Or call (207) 208-9680
NO CREDIT CARD · NO COMMITMENT · PDF IN YOUR INBOX